Digital Media
What are the opportunities and the limits of digital media and fabrication technologies from the point of view of design practices? What will be the consequences of their pervasive use and how will influence the reappraisal of architecture as a discipline in the near future? Within the frame of the MBIArch curriculum- the Digital Media department focuses on a critical understanding of digital technologies in relation to both practical architectural issues—such as visualization, prototyping, or energy and structural simulations—, as well as more reflective notions of meaning, representation and perception. The department promotes the understanding of digital tools and interrogates the student about the way to maximize them in order to open up areas of innovation in architectural processes and design strategies. Moreover, the department aims to merge different fields of expertise to accomplish a more compelling and sustainable integration of digital media and environmental concerns.Courses
Digital Culture (Juanjo González Castellón, Fall Term)
In recent decades, new methodologies have emerged in architectural design that exploits the computer as a design tool. This has generated a varied set of digital skills and a new type of architectural knowledge. Digital design, however, doesn’t mean working in virtual space but rather informing the physical reality of geometrical principles, performative behavior and manufacture logics.
Video Course (Fall Term)
The course aims to elucidate on the expertise of filmmakers on the comprehension of space, time and movement in order to incorporate those skills to the design process as well as on its representational stage. Conceptual and technical tools will be explored to develop specific grammar of a kinetic expression.
Digital Hyperrealism Conference (Fall Term)
Beyond the prevalent discussion of how architecture should rise from a computational logic, the computer has become a unique architectural tool to simulate reality. Architecture is informed by subsequent explorations on virtual models of reality, and is expressed and enunciated through elaborated images that are digitally produced. The evolution of these images reflects a progression in technology but also refers to the way in which architecture is dependent on images to define itself.
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