"Un Ruido Naranjo" featured a short film prepared especially for the occasion, in which Radic shared examples of his work that challenged the conventional notion of design practice without straying from the act of making architecture. In contrast to the “clear-cut” modernism of the 1990s, he concentrated on the “diffuse” (at times precarious) realities and sensibilities of his own context. Examples of Radic’s architecture were interspersed with an array of what he called “soft data” —stories, anecdotes, bits of biography and chance— which are attached to his projects, a reflection of the embedded emotional and narrative elements that contrast the “hard” data of program and calculation that dominate traditional architectural presentation techniques. It perfectly transmitted Radic’s conviction of “projecting in the rough,” thoughtfully saturating things to draw out their essence.

Introduction: Miquel Adrià
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